Premier Foods sells Sarson’s, Haywards pickled onion and Dufrais vinegar brands for £41m as it continues to slim down to eight ‘power brands’ Sarson’s vinegar has been sold to a Japanese business in the second major deal involving a British food brand and an Asian buyer in just over a month. Premier Foods said it had agreed to sell its Sarson’s, Haywards pickled onion and Dufrais vinegar brands to Mizkan Group – a 200-year-old vinegar manufacturer – for £41m as part of a streamlining programme that will see it focus on eight “power brands” including Hovis, Oxo and Mr Kipling. Last month a Chinese state-owned business bought a majority stake in Weetabix for £720m , with a view to introducing a pillar of the British breakfast establishment to Asian homes

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