McDonald’s Gives Itself a Year and Half to Get Into Chipotle-Fighting Shape

McDonald’s Gives Itself a Year and Half to Get Into Chipotle-Fighting Shape

Rebranding McDonald’s Gives Itself a Year and Half to Get Into Chipotle-Fighting Shape Photograph by Luke Sharrett/Bloomberg McDonald’s ( MCD ) is embarking on some serious soul searching. The chain is setting aside the next 18 months as a period not only to develop the normal lineup of new [...]