Reuters – A consortium led by Walt Disney Co is in advanced talks to buy into China’s largest in-bus digital media and advertising company, a deal that could offer the U.S. entertainment giant a new platform to promote Mickey Mouse in China, three sources told Reuters.
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Disney, Google eye stake in China bus media firm (Reuters)
Topics: advanced-talks, beijing, china, consortium-led, digital-media, disney, during-rush, largest-in-bus, mickey-mouse, new-platform, ring-road, technology, three-sources